![]() ![]() Often no usable products exist and commercial viability is unproven. Early proof-of-concept stories and media interest trigger significant publicity. Innovation Trigger: A potential technology breakthrough kicks things off.Should you wait for further maturation? If there are too many unanswered questions around the commercial viability of an emerging technology, it may be better to wait until others have been able to deliver tangible value.Įach Hype Cycle drills down into the five key phases of a technology’s life cycle. Is a moderate approach appropriate? Executives who are more moderate understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. Should you make an early move? If you’re willing to combine risk-taking with an understanding that risky investments don’t always pay off, you could reap the rewards of early adoption. ![]() Clients use Hype Cycles to get educated about the promise of an emerging technology within the context of their industry and individual appetite for risk. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |